Towson University Signage + Wayfinding
A campus-wide exterior wayfinding system for a 329-acre campus in Maryland
In efforts to renew functionality for visitors and students of Towson University, a complete family of exterior signage was designed to replace their existing set. University representatives were engaged in a series of wayfinding workshops to determine the messaging and placement of each sign. The design reflects Towson’s bold new brand identity, serving as a functional placemaking element throughout campus. The new sign family covers the full spectrum of the visitor’s experience on the campus’ exterior—from car to campus-core.
The structure of the signs reflect the Calvert pattern of the Maryland flag — one of the main inspirations for Towson University’s new brand identity. The bold gold sign cabinets serve as brand beacons throughout campus, while the angled black panels provide a space for user messaging.
Accessibility is a key aspect of wayfinding and user experience. We worked with Towson University to identify the accessible pathways across campus in order to help guide users along routes which avoid stairs and steep grade changes.
We worked closely with Towson University’s parking office to develop a system of regulatory parking signage to both assist visitors in finding parking and inform students on where and when they can park across the campus’ many garages and lots.
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