A brandshift for Pennsylvania's largest four-season mountain resort.
The old identity for Seven Springs was typical and expected compared to it’s neighboring ski resorts which are smaller and only operate during the ski season. Because of the vast and unique opportunities Seven Springs offers its visitors year-round, the identity needed to compete with larger, nationally known mountain resorts.
The new identity generates a sophisticated, yet playful personality while creating consistency throughout the overall system. The deliverables include a newly designed Typemark, Logo Icon, Patterns, Brand Sectors, Color System, Stationery, Lift Tickets, and Responsive Web Design for Desktop and Mobile.
Direction: Amanda Buck