Beyond these Walls
A vibrant identity design for a 2-year financial campaign for a local church expansion.
Weems Creek is a multigenerational church in Annapolis, Maryland. As their church body is rapidly expanding, more building space is required to accommodate the large crowds. Beyond these Walls is a 2-year financial campaign to raise the necessary funds for the addition of the church's new worship center. The goal for the campaign is two-fold: First, to pay down a large amount of existing debt on the Worship Center. Second, to greatly increase the investment in local missions with money saved on interest and through lower monthly payments.
This project included naming, copy writing, brand identity design, print/publication design, presentation design, responsive web design and development, and print coordination. Working closely with the church's campaign team, I was able to create a unique identity that compliments their existing brand and ultimately tells the story of the campaign goal: to lift missions by lowering debt.