Bearded Wood Co.
A rustic and witty identity system for a local wood shop
The brand for Bearded Wood Co. keeps the owner and master woodworker at the forefront of the design, creating an edgy, yet amiable identity. Instead of designing one main logo for the wood shop, a modular logo system was developed based around the main component of the wordmark. The icon, tagline, location, etc. can be built onto the wordmark in the format that best fits the required application. As part of this project, I also offered copywriting services for the naming and tagline of the company. The tagline, "really good wood goods," intentionally uses simple wording to convey approachability and generic descriptors to allow for a broad range of product offerings, while also utilizing a combination of rhymes and homonyms.